How logistics giants use AI and data to boost efficiency

With changing retail models and the need to respond to customers more effectively when they order online, much of what is the logistics operation of large operators has been changing. Large retailers have also been trying to optimise their operations, increasing the efficiency of their operation and investing in technology to overcome difficulties.

In an article recently published by Fortune magazine, it is shown how data and artificial intelligence can help large companies like FedEx or Amazon to improve their operations. Sriram Krishnasamy, chief executive officer of FedEx Dataworks, points out that basing operations on data improves several aspects of decisions, allowing for greater internal and customer transparency.

In this context, giving a concrete example, after launching FedEx Dataworks, in the middle of the pandemic, still in 2020, the company considerably increased the quality of its operations. “For most companies, the data generated across the supply chain is simply something they try to manage rather than cultivate. Data and information is usually trapped in silos, tracked and shared, but without realising its expression in operations,” said Krishnasamy.

Using Artificial Intelligence solutions, the company began to work more optimally with the data it collected, which allowed it to launch more than 40 solutions to be used internally or by its partners, allowing better decision-making and prediction of consumer behaviour.